Social media is changing the way we do business

Social Media – Twitter, Facebook, Myspace, LinkedIn Google+

You may have heard of Social Media and Social Media Marketing but do you know what it means and the positive impact it could have in growing your business?

Social Media Marketing is basically marketing that targets an individual person within specific groups via websites – Social Networking websites.

On Social Networking websites, you can create a profile, state your interests, then find other members to add as contacts that have similar business interests, live in your area, etc.

The following are free Social Networking websites you should join

The Basics of Facebook for business

Facebook for Businesses – Yes or No

Well, this is a tricky one. I believe that if used correctly, Facebook can definitely help your marketing efforts.

It is however really important to understand how people use Facebook and how you must use facebook as a business.

The Basics:

Facebook is a social network. So fundamentally people use it to network with friends and family. Very few people want to be sold to in this space and will find any form of selling or marketing invasive.

They will, however engage with you if you respect their privacy.

Digital Landscape in South Africa – July 2011

In many ways the South African digital landscape is more exciting and even ahead of many first world countries. Mobile internet is the perfect example of this. We are one of the few markets in the world where mobile internet users far exceed desktop users. At the time of me writing this, South Africa has more than

12 million mobile internet users.

What is SEO and why is it important

The term SEO is an acronym for “Search Engine Optimisation”. This basically means to optimise your online presence to rank higher in search engines like Google and Yahoo.

With nearly 14 billion online searches every month and social media sites that rival populations of large countries, there’s unlimited opportunity. But to take advantage of that opportunity, it is vital to rank high in the search engines, to leverage social media and pay per click advertising, and to make sure your website turns visitors into leads and sales.

Email Marketing – Why it works

Email Marketing – Why it works

In a world where we are bombarded with technology, the best thing for companies to do is to use it to their advantage.
Email marketing is one of the timeless, greatest ways of connecting with the world around us and to recruit as much clientele as possible.  We know that email marketing is successful and works for a variety of reasons…

• It allows specific targeting of markets
• It is data driven
• It drives direct sales
• It builds relationships, loyalty and trust
• It supports sales through other channels

Business Plan Basics

In order to have success on your business you first need to have a plan. A good plan will help guide you to financial stability and also prepare you for possible future challenges.