Value the customer experience

There is no doubt that our customers are less patient and more demanding today than ever before. Customers are frustrated by the lack of pleasant and intuitive interactions with our digital presence. If we do not offer pleasant intuitive customer … Continue reading

Mobi Websites

The Future Looks Mobile We all know that mobile usage have advanced significantly over the past couple of years.  Many of us have smart phones and use them for anything from making calls to navigation and social media. Yet, very … Continue reading

One of the best kept Advertising Secrets – Google Places

Search Engines such as Google and Yahoo are constantly working on ways to stay relevant. Their entire business model is constructed around relevance. If you search for bananas and they present results about Hybrid Cars, you will surely not use … Continue reading

Social Media Trends

The problem with most current social networks Many Social Networks are lacking the following absolutely critical attributes Relevance Immediate Location No realistic, real world benefit Problem 1 – Relevance We have managed to create irrelevant social networks with so-called friends … Continue reading

Digital Landscape in South Africa

In many ways the South African digital landscape is more exciting and even ahead of many first world countries. Mobile internet is the perfect example of this. We are one of the few markets in the world where mobile internet … Continue reading

Social media is changing the way we do business

Social Media – Twitter, Facebook, Myspace, LinkedIn Google+ You may have heard of Social Media and Social Media Marketing but do you know what it means and the positive impact it could have in growing your business? Social Media Marketing is basically marketing that targets an individual person within specific groups via websites – Social Networking websites.

The Basics of Facebook for business

Well, this is a tricky one. I believe that if used correctly, Facebook can definitely help your marketing efforts. It is however really important to understand how people use Facebook and how you must use facebook as a business.

What is SEO and why is it important

The term SEO is an acronym for “Search Engine Optimisation”. This basically means to optimise your online presence to rank higher in search engines like Google and Yahoo.

Email Marketing – Why it works

In a world where we are bombarded with technology, the best thing for companies to do is to use it to their advantage. Email marketing is one of the timeless, greatest ways of connecting with the world around us and to recruit as much clientele as possible. We know that email marketing is successful and works for a variety of reasons…