The Future Looks Mobile
We all know that mobile usage have advanced significantly over the past couple of years. Many of us have smart phones and use them for anything from making calls to navigation and social media.
Yet, very few people realise the massive impact mobile internet already has and how it will continue to grow in South Africa. According to Google, searches on mobile devices already represent 25 % of all searches during the working week. Over weekends, however, mobile represents a staggering 65% of all searches in South Africa.
What impact does this have on the average business?
If your website is not mobile friendly, it is very possible that at least 25% of your visitors will not be able to view your site correctly. The solution to this is to either modify your existing site to view properly on mobile devices or create a mobi website that will only be served to mobile users.
Mobile website design is very different to designing a desktop website. Mobile web design faces many challenges, not least the fact that there is no uniform browser for mobile devices.
Mobile website design also has to take account of different screen sizes. Here are my top 10 tips for a great mobile web design.
1) Consider the mobile device – Mobile devices have limitations when compared to PC’s, such as small screens and no mouse.
2) Think about the mobile user – Mobile users are impatient as a breed, they browse differently to desktop users, as a general rule, mobile users want fast access to bite size content.
3) Keeping it simple – Try and avoid large volumes of text, as a guide 75 words per page is a good maximum. Keep the navigation of your site as simple as possible, the fewer clicks it takes a user to find the information they want the better. Don’t expect people to fill out time-consuming forms.
4) Speed is king – Large images, flash animation and video will slow your site down – avoid them if you can, functionality is more important than style for mobile websites.
5) Make it useful – Think about what is most important to your audience, especially what they need when they’re on the move.
6) Make it compatible – Mobile devices are incredibly diverse. If your site is not coded correctly it may look good on one phone, awful on another and may not even work on another! Make sure your site works on all phones.
7) Choosing your domain name – Using a .mobi domain will improve your search engine rankings and make your site easier to find.
8) Market your site – Make sure potential customers can find your site. There’s no point having a site if no-one knows it’s there, invest time on SEO, paid search listings, operator portal and directory submissions.
9) Analysis – Analysis tools such as Google Analytics are invaluable, test your mobile website and keep working to improve it.
10) Don’t overspend! – Its not that expensive. Start simple and work from there
The One Key Benefit From a Mobile Website:-
If your business has a website already, why bother upgrading it for mobile? What’s the benefit of making sure your website can be read and used on the iPhone, Blackberry, and Android phones?
It’s simple: To reach the outrageously growing crowd of consumers going online with mobile devices.
Your company’s website is a business asset that serves a business purpose – usually lead generation, sales and order taking, or customer service. If 25% of your website’s visitors are coming via mobile that means your website is only 75% effective.