What is SEO and why is it important
The term SEO is an acronym for “Search Engine Optimisation”. This basically means to optimise your online presence to rank higher in search engines like Google and Yahoo.
With nearly 14 billion online searches every month and social media sites that rival populations of large countries, there’s unlimited opportunity. But to take advantage of that opportunity, it is vital to rank high in the search engines, to leverage social media and pay per click advertising, and to make sure your website turns visitors into leads and sales. If you don’t understand how to successfully apply these strategies, then your customers will go to your competitors instead.
Most businesses have great websites, but do not get visitors and sales from their website. One vital strategy is to invest more time, energy and money on SEO. Over the past couple of years, we have researched and developed the skills to make your website successful.
Here’s how we do it: We form a strategic internet marketing plan around search engine optimisation (SEO), pay per click advertising, social media marketing, conversion optimisation and search-optimised Webdesign. Then, we tenaciously go to work so you can quickly dominate your online competition.
One can do search engine optimisation under the ASSUMPTION that he knows what he is doing. Search engine optimisation is a full-time job and has a very long learning curve. This is why most people would resort to out-sourcing the job to experts who are good at what they do. One should be cautious, however, in hiring a search engine optimisation company or consultant. Factors such as pricing and service should carefully be assessed before signing a deal. If done properly, search engine optimisation is a very cost effective way of getting more people to know about one’s products or to know about a certain issue or event that a website is disseminating.